Targeting Foreign Real Estate Buyers

According to a recent National Association of Realtors® survey,  International buyers purchased $153 billion worth of existing homes in the U.S. from April 2016 to March 2017—up 49% from the same period a year before.

Foreign buyers consist of non-residents and residents: Non-resident foreigners are Non-U.S. citizens with permanent residences outside the United States. Resident foreigners are non-U.S. citizens who are recent immigrants or temporary visa holders residing for more than six months in the United States for professional, educational, or other reasons.

A majority of Non-resident foreign buyers in recent years are from China. There is an influx of capital of non-resident foreign buyers from Hong Kong as well. Resident and non-resident buyers from Vietnam, Taiwan, and Korean are also becoming a bigger presence as everyone recognizes the stability and security of the U.S. market more than ever before.

There are enormous untapped markets and only a very small percentage of potential foreign property buyers have been reached by U.S. real estate agents. The question is how do you effectively market your listings to these buyers.

You will need to have an online presence in the languages of your prospective buyers and building your listing websites in these languages is a must. Building such custom websites would certainly cost you thousands of dollars. However, can provide you a very cost-effective solution to have your own listing websites in different languages, besides English such as Chinese, Vietnamese, or Korean.

You can check out this feature by going to this page to sign up for a free trial. When filling out the information about your website, you can select the desired language that you want for your listing website. See the screenshot below. That is all. In 15 minutes, you will have an elegant custom listing website in the language of your target international buyers.